11 July 2005

It means "madness," often of a silly kind

This just slays me.
A regular visitor to Jewhoo sent us a publicity release from an organization that specializes in a form of Jewish mysticism (kabbalah) that has gained widespread attention in recent years. Many celebrities are reported to be studying this form of mysticism --- or in the words of some rabbinical critics --- a severely modified form of this mystical tradition. We thought we’d modify this publicity release for a bit of comedic effect. Although we modified it a lot less than you might think. For example, we have not added a name of a single, well-known celebrity. We have changed the word "kabbalah" to "meshugass".
It occurs to me that Rabbi Lamed ben Clifford is a true meshuganist.

(And the title is a gloss on "meshugass." Kabbalah is, of course, madness of a very serious kind.)

3 comments:

Anonymous said...

Today I saw a promotional poster for an energy drink naked "Kaballah". I also recently saw an energy drink with some aphrodisiac additive called "Gay Fuel".

Jonathan Korman said...

Oh. My. G-d. It's true. They didn't even have the good sense to put the Tree of Life on the can --- I might have bought one had they done that.

Anonymous said...

*cough* That's supposed to say NAMED not naked... damn naturalized keyboard...