Iris Meredeth offers “wank” as a useful term of art:
Our society clearly has an issue with a whole family of bad-faith speech acts: outright lying is an obvious problem and bullshit, as defined in Harry Frankfurt’s text on the matter is a pressing concern in our political climate. However, none of them quite capture what’s going on here, which can perhaps be described as speech that aims to bolster someone's self-image or let them feel good about themselves, but that is disguised as something else: a political statement, an objective statement of fact or a form of artistic expression. This essay aims to define this form of speech, and given its observed properties, we could do worse than to call it wank.
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⋯ Our working definition might therefore be as follows:
Wank is a speech act directed first and foremost at helping the speaker feel better about themselves, stated as an objective claim about the state of the world, that we are expected in discussion to treat with the epistemic authority of a claim about identity, but the content of the actual claim.