03 July 2024

Another fashy pipeline

Al Sweigart observes:

I totally see how self-improvement cults can be a pipeline for fascism. Fascism is rooted in social dominance, which in turn is rooted in sadomasochism: sadism for the dominator, masochism for the dominated. A self-improvement cult can become a vehicle for inflicting pain on yourself, where the goal is eliminating weakness, where "weakness" is defined as self-care, empathy for others, and non-toxic forms of masculinity.

For those who don’t quite see it, here’s a (very) rough outline:

  1. The conservative mindset is based on hierarchy. There’s always a bigger fish. (And “you” don’t have to be winning. It's enough to self-identify with the winning team.)
  2. This view means you don’t measure by doing well, you measure by doing better than others. Better than “those people.”
  3. This promotes zero sum thinking. Good things for “those people” must have come at a cost to you and your group. There are no win-win situations and compromise means losing.
  4. Therefore, good things never just happen. No pain, no gain. Focus on your individual improvement; solidarity with other people for systemic change and collective benefit is liberal bullshit. They just want free stuff (from you.) If you are feeling pain, you must be achieving something in return. You must. That’s how the world works.
  5. You learn to ignore your pain. In fact, pain is a good thing and to be expected. Self-flagellate to signal your virtue. The wages of sin is death. Softness and mercy are weakness. My dad smacked me around as a kid, and it made me the man I am today.
  6. You learn to ignore other people’s pain. Practice disabling your empathy. Practice dehumanizing the other. Hey, if you think about it, they’d do the same to you.
  7. Arbeit macht frei

(Yes, it’s more complicated than that. Yes, plenty of evil has been done in the name of “the greater good.” But there’s a reason there’s so much right-wing overlap between self-improvement gurus, Alex Jones selling brain pill supplements, MLMs / crypto ponzis promising “financial freedom”, Make America Great Again rhetoric, and plain ol’ racism and religious bigotry.)

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