Dean Peters has a smart and fun taxonomy of (bad) product management patterns with fun animal names, starting from familiar classics like HiPPO and the seagull.
- HiPPO — Highest Paid Person’s Opinion
- RHiNO — Really High-value, New Opportunity
- ZEbRA — Zero Evidence, but Really Arrogant
- WoLF — Works on Latest Fire
- Seagull — Swoops in, makes noise, craps everywhere, leaves a mess
- YAK — Yet Another KPI
- CoBRA — Cognitive Bias-Related Assertions
- PUMA — Promotes Unusually Meaningless Assumption
- GOOSE — Guesstimating Overly Optimistic Scheduling Estimates
- PUFFIN — Plans Unending Feature Factory INitiatives
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