A while back I found out about a school of sharp satire: pairing “motivational” quotes — often about “fitness” — with images to suggest that they are about alcoholism.
This is several kinds of good, especially as a critique of how sick and hateful a lot of those “inspirational” mottos really are.
On Facebook, Rhett Aultman proposed that this implies a useful critical tool, which I'm dubbing “Rhett's Law”:
If it makes a funny “drunksperation” meme image, it's questionable motivational advice.
He unpacks why this is a useful test.
Update: Over at Weirdly Shaped And Well Photographed, some witty responses to “fitspiration” images.
Nothing tastes as good as skinny feels? Really?
Have you tried ...
- Ice Cream!
- Lamb chops!
Update: Via Aultman, an actual real life advertisement which fills the bill: