Luke O'Neill at Esquire calls this The Year We Broke The Internet.
This is not a glitch in the system. It is the system. Readers are gullible, the media is feckless, garbage is circulated around, and everyone goes to bed happy and fed. BuzzFeed’s Jonah Peretti admitted as much when explaining, that, when he’s hiring, he looks for “people who really understand how information is shared on Twitter and Facebook and Instagram and other emerging platforms, because that is in some cases as important as, you know, having traditional reporting talent.” Upworthy editorial director Sara Critchfield seconded the notion. “We reject the idea that the media elite or people who have been trained in a certain way somehow have the monopoly on editorial judgment.”
I would protest, however, that this is not new. Recall that deceiving us has become an industrial process.