A bicyclist looks at bicycle ads and other bike media and talks about how one might answer the question “is this thing sexist?” Well said and full of links to smart examples.
The Bike Test:
Here are the criteria:
- Are women present or represented at all?
- Are the women presented as active subjects rather than passive objects?
- If the gender were reversed, would the meaning stay more or less unchanged? (Or would the image become hilarious?)