20 January 2010


OK Go, the band that gave us that awesome treadmill dance video for their song “Here It Goes Again,” explain that you cannot embed their latest video in your web pages because, well, the music industry cannot figure out their own business model.

four years after we posted our first homemade videos to YouTube and they spread across the globe faster than swine flu, making our bassist’s glasses recognizable to 70-year-olds in Wichita and 5-year-olds in Seoul and eventually turning a tidy little profit for EMI, we’re — unbelievably — stuck in the position of arguing with our own label about the merits of having our videos be easily shared. It’s like the world has gone backwards.

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