Mr Gaiman, who is very pleased with the film overall, says that's “the first Coraline trailer I've liked.” He also offers these excellent words on the subject of koumpounophobia, the fear of buttons.
Coraline is sure to inspire a case of koumpounophobia in just about anyone, but don't let that deter you from checking out the film. Gaiman opened his book with a little quote from G. K. Chesterton which I found very affecting when I first read it:
Fairytales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.A good lesson indeed, and I can attest that the book, at least, contains that and much more.
Check it out in 3D while you can: apparently the 3D release will only last a few weeks.