Via Gong Szetzo, we have ten principles of good design from the legendary Dieter Rams.
Good design
- is innovative
- makes a product useful
- is aesthetic
- makes a product understandable
- is unobtrusive
- is honest
- is long-lasting
- is thorough down to the last detail
- is environmentally-friendly
- is as little design as possible
Gong tells us:
No need to buy any books on the subject. This is pretty much all one needs to know.
Hah! Well, it's hard to argue...
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