Simulacrum

If you like paragraphs like this one

Baudrillard's concept of simulation is the creation of the real through conceptual or "mythological" models which have no connection or origin in reality. The model becomes the determinant of our perception of reality --- the real. Homes, relationships, fashion, art, music, all become dictated by their ideal models presented through the media. Thus the boundary between the image, or simulation, and reality implodes (breaks down). This creates a world of hyperreality where the distinctions between real and unreal are blurred.

then you'll be appropriately spooked and fascinated by this photograph.