Lessig gets it. Most importantly, he sees that our intellectual property law has become irrational, inconsistent, and counterproductive, and lays out what we can do to fix it. His energies have been devoted lately to Creative Commons, an organization creating the legal infrastructure for alternatives to copyright. You can now apply a range of creative commons liscenses to works that allow you to protect it in various different ways: allowing free use so long as you are attributed as the author, or so long as the use is non-commercial, or so long as it remains unmodified, and so on.
Whether you already know about Lessig or not, you should take a few minutes to check out this talk of his, which sums up a lot of the issues around how we handle copyright. The site provides a very cleverly done animation to go with the talk.
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