Jason Evanish writes 25 Things I Wish I Knew Before Moving to San Francisco, which is a pretty good guide, especially for migrants coming from the East Coast.
Two items stand out in my mind, though.
PBR is the official beverage of San Francisco
This made me feel hugely culture and generation gapped. “Mission hipster” style has consumed the city.
Costumes are a way of life
This acknowledgement of San Francisco's mighty Weirdness Culture isn't surprising in itself — what's striking is that it's the only mention of the character of Freak Nation present in the piece.
On the one hand, that's a sign of a measure of California Über Alles, as cultural signifiers that I thought of as distinctly San Franciscan in the ’90s like out queer culture and piercings have become commonplace in much of the country. But on the other hand, it's also a sign that San Francisco is less weird than it once was.
Increased cost of living and two rounds of web gold rushes have made San Francisco a more normal place.
I'm starting to sound like those New Yorkers nostalgic for the ’70s ....